Intelligence
Our capabilities incorporate a broad range of qualitative methodologies which can be combined for maximum flexibility

• Traditional research
  Focus groups
  Mini-groups, triads, dyads
  In-depth interviews
  
  
• Usability research
• Remote moderation via video conferencing/telephone
• Ideation/facilitation
• Task-teaming of moderators for large-scale studies
  
  
• Innovative methodologies and analytic approaches
  Ethnographies in home/business environment to observe behaviors
  Video ethnographies to record behaviors over longer time periods
  Shop-alongs in stores to understand actual shopping
  
  
• Broad range of output to maximize clarity, conciseness, or speed of results
  Full reports with verbatims
  Management Summaries
  Toplines delivered in several business days
  Snapshot Ratings which are a unique analytic tool for visualizing ranking exercises

Typical objectives for our studies include:

• Strategy development
• Product positioning
• Brand imagery
• Advertising/copy/concept testing
• New product development/testing
• Package testing
• Consumer segment exploration
• Category/brand exploration
• Target identification
• Equity assessment
• Identifying global segments